Final Project from the Course: UI Development
Wasted Mouse is an Alternative Rock Music Event where selected artists in the genre play for a small group of fans. The objective of this project was to build the identity of said event and produce the necessary marketing pieces: Banner, Flyer, Video Ad and Landing Page.
Visual Identity, Marketing Materials
Wasted Mouse popped in my head like one of those ideas that are too good to be true. It sounded amusing and interesting, the perfect combination for this type of events.
For the construction of the identity we thought about a non-conventional approach. Doing a "guitar" or a "microphone" would have been the easy way. Also, alternative solutions get along with alternative music.
Naming and Concept
The mark would definitely have a mouse. But to make it interesting we used a Rubber Hose Drawing style and added some creepy touches.
We used yellow because it conveys dynamism, movement and frenzy. And black because... because it is cool and created the perfect contrast.
Colors
Wasted Mouse is primarily represented by Exorsista, which is used in the logo and later incorporated into select artistic headlines. It is complemented by Montserrat Regular, a modern, geometric sans-serif font that adds a more down-to-earth touch.
Typography
Banner
The first marketing piece was the banner. We were going to use it to promote the event through digital platforms and could also be applied to a print format.
The previous piece was an important step when developing the promotional flyer. With this flyer we are going to be able to further promote the event. The flyer was a more detailed version of the banner. It presented information like location, date, time, where to buy tickets and a brief description. We also placed contact information at the bottom.
Promotional Flyer
One of the most important pieces for this event. In the current times we spend a lot of time in front of screens and people's attention is getting harder and harder to obtain. So we strive for a frenetic and yet easy to understand commercial. Firstly, creating some ambiance. Then, presenting the artists attending the event and later showing contact information and a way to buy tickets.
Video Ad
Lastly, our landing page. This would be the final step before a customer buys a ticket. We made it very simple for the user to navigate and understand the information presented. We made clear the aspects of the event, provided a way to buy tickets and showed contact information.
Landing Page
